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Market Research Analyst with a demonstrated history of driving business success through ac

12. Sensitivity Analysis Framework




Description

It identifies an acceptable price range of 38-49 Baht, with the optimal price being 40 Baht. The slide includes various price categories such as "Too Cheap," "Cheap," "Expensive," and "Too Expensive," indicating different pricing perceptions. It provides specific numerical values associated with each category, suggesting a detailed analysis of price sensitivity.


Result

Demonstrating a thorough evaluation of how different price points are perceived in terms of affordability and value. This detailed categorization suggests a nuanced understanding of consumer price perception, which is crucial for effective pricing strategy in a competitive market.


Overall, the project appears to be a market analysis, specifically focusing on determining the most effective pricing strategy to maximize consumer appeal and profitability.

2023 - Present

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