5. Reimagine Neighbourhood

Description

This project provides a comprehensive presentation focusing on reimagining neighbourhood designs, specifically for SC Asset. The document outlines a design playbook aimed at transforming the way neighbourhoods and communal spaces are planned and utilized.

Result

Key highlights:

1. Vision for Neighbourhood Design: The project emphasizes creating neighbourhoods that are more than just safe shelters. It aims to engineer environments that facilitate natural flow, connection, and universally usable spaces.

2. Design Principles: The presentation outlines several design principles, such as creating usable spaces from day one, balancing flow and security, integrating nature, activating spaces, flexibility, building trust, and tailoring offerings to resident needs.

3. Focus on Community and Ecosystem: The project stresses the importance of viewing neighbourhoods as ecosystems, considering how different elements work together. This includes redesigning clubhouses to be community centres that add value for residents.

4. Design Ecosystem Components: Key components of the design ecosystem include the moobaan (neighbourhood), clubhouse, and overall resident experience. Each element is designed to promote natural connections, community value, and long-term engagement.

5. Considerations for Implementation: The presentation discusses the trade-offs and considerations for implementing these principles, balancing the need for business viability with community benefits.

6. Benefits to Residents and SC Asset: The project outlines how these design changes can elevate resident satisfaction and loyalty, potentially leading to increased home values and stronger brand positioning for SC Asset.

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2023 - Present