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Market Research Analyst with a demonstrated history of driving business success through ac

6. Brand Health Check

Description


This project aims to explore and identify rooms for improvement of the real estate brand. It’s deep dive into each element of brand health elements and provides recommendation.


Result


Key highlights:


1. Brand Imagery: It likely evaluates SC Asset's brand image, including strengths like environmental security, quality construction materials, and interior design. It may also highlight areas for improvement, such as after-sales service and pre-purchase support.


2. Touchpoint Management: The presentation probably discusses how SC Asset manages various customer touchpoints, identifying key areas like the official website and out-of-home advertising. It might suggest areas needing focus, like general website performance, to enhance brand impact.


3. Campaign Evaluation: The report could evaluate specific advertising campaigns, analyzing their effectiveness in terms of ad recognition, interest generation, persuasion, and impact on brand perception.


4. Market Positioning: There might be an analysis of SC Asset's positioning in the market, identifying unique strengths that differentiate the brand from competitors and areas where it can further establish its presence.


5. Consumer Segmentation and Preferences: The report likely includes detailed insights into consumer demographics, preferences, and brand awareness levels, providing a nuanced understanding of the target audience.



 

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2023 - Present

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