top of page
PORTFOLIO
Welcome to my Professional Portfolio
I am excited to present a comprehensive showcase of 13 key projects that highlight my expertise in market research, data analysis, and strategic insights.
Click the lists of projects for more details and download full reports.
1. Predictive Model
Description: The predictive model is built to classify patients who become positive and negative cases through customer databases....
2. Customer Segmentation & RFM Analysis
Description Customer segmentation involves companies acknowledging the diversity of their customer base and tailoring marketing...
3. Communication Evaluation
Description Citibank would like to build effective brand and communication strategies to increase market share of CITI READY CREDIT for...
4. Simulator Driving Brand Equity
Description The simulator is a long-term marketing strategy planning tool which can devise a brand management strategy to increase the...
5. Reimagine Neighbourhood
Description This project provides a comprehensive presentation focusing on reimagining neighbourhood designs, specifically for SC Asset....
6. Brand Health Check
Description This project aims to explore and identify rooms for improvement of the real estate brand. It’s deep dive into each element of...
7. Campaign Evaluation
Description The presentation includes detailed analyses of various factors impacting customer perceptions and preferences in the real...
8. Shopping Mall Customer Segmentation
Description This report probably includes an in-depth analysis of different consumer segments that frequent shopping malls, their...
9. Latent Class Framework
Description This project is applied latent class segmentation methodologies. The project provides a detailed analysis focusing on latent...
10. Customer Experience Framework
Description This project is a comprehensive presentation focusing on customer experience management. It's designed to introduce customer...
11. Conjoint Analysis
Description The project aims to provide an extensive and detailed analysis of trade-related data, potentially focusing on Japan. The...
12. Sensitivity Analysis Framework
Description It identifies an acceptable price range of 38-49 Baht, with the optimal price being 40 Baht. The slide includes various price...
13. Effects of Psychological Factors on Social Media Addiction and Hedonic Online Shopping Behavior
Description When the COVID-19 pandemic began spreading in 2020, social media usage and online shopping underwent significant increases....
bottom of page